I believe in athlete narratives, in the story that connects people but also makes you distinctly unique. Through my work, I’ve been able to tell some of these stories through a deep passion of mine in sport. Below are the projects that I hope have inspired kids everywhere and pushed the brands I’ve worked for forward.
NIKE.
JUST DO IT.
NIKE SB DUNK LOW x THE POWERPUFF GIRLS QUICK STRICK PROJECT
You Got This: Athletes, Creators and Girls Talk About Growing Up & Sports
Nike Kids IOP Skate: Journey Review, Digital Marketing Executions, Comms Plan and Athlete Strategy
Nikeland Roblox Content Revamp & Retail Experience
Global Football Marketing Strategy & Athlete Integration
Athlete Product Seedings & Brand Defining Moments
Women's Training & Soccer Consumer Insights
Nike Team Digital & Social Platforms Revamp
Spring Training - House of Innovation Marketing Brief & Elevated Product Seeding
Portland Thorns - Marketing & Community Impact
Adidas /// Marketing - Women’s, Kids & Fitness
‘She Breaks Barriers’ Campaign & Strategic Business Plan
An action plan for adidas to provide access to women’s sports. A brand defining campaign, focusing on these key moments: Pre-Holiday, Women's World Cup, International Women’s Day and International Day of the Girl.
‘Here to Create’ Statement Collection Campaign x Product Marketing
NYC’s launch event of the Statement Collection designed to support women from sunrise yoga to happy hour HIIT and all the moments in between.
Inspired by the adidas women's global collective including Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Garbiñe Muguruza.